PROMOTING HEALTH
RESET Alcohol – Dose of Reality Campaign
The Dose of Reality hotsite is one of the products of a large communication campaign developed by the RESET Alcohol program. The website presents data from research and studies that show the harm caused by alcohol on the health and lives of Brazilians. The goal is to inform legislators and society in the context of discussions about the adoption of a selective tax on alcoholic beverages in Brazil.
144,000
visits have been recorded on the campaign’s website since its launch in July 2024.
3000+
people have signed up to be part of an email list to receive news about the campaign and alcohol control policies.
17
pieces of technical content on the impacts of alcohol were organized and made available on the platform.
